Did you know that it takes so much more than just talent in this business?
Oh sure, it’s pretty important, but if you are not savvy enough to get your name out “there”, only you, your family, and close friends will know how talented you really are. The entertainment business is one of the few professions that you actually begin working for yourself right away. You must be an entrepreneur. You don’t have the luxury of working for someone else first. Nope, it is all YOU. This is why we put together a master class given by Brinka Rauh and Rob Lowe, owners of Casting New Lives, LLC. The Business End of the Entertainment Business master class is a must for ANYONE considering going into the entertainment business. We have had great success going into performing arts schools with this class. The groups that we have visited leave the our class really knowing how to plan for their career development in the Entertainment field. CONTACT US for more information on bringing this course to you!
Course Title: The Business End of the Entertainment Business
Whether you go into the field of entertainment management or begin a performing arts career of your own, this workshop serves as an invaluable supplement to your career path.
After booking countless Vocal Master Classes and Workshops for the talent on our roster, we realized that we too, have something very important to offer to the Performing Arts community and to those who would like to go into this business.
Our years of experience in the field of entertainment management has brought us to the realization that one’s talent, even if it is multiple award winning talent, will not carry you very far without understanding the business end of your career and how to keep it alive. We also realized that by offering this class, we are giving young entrepreneurs, who would like to go into this business a nice sampling of what is all about.
Below is an outline of the categories we cover:
Part 1
- Do you need representation?
- The many forms of representation: Management, booking agents, publicists
- Different representation for each field, i.e., acting, writing, music, etc.
- How much representation do you need?
It takes money to make money
- The importance of photos, marketing materials, etc.
- The importance of your marketing materials.
- Your website.
- What is an EPK
Q. and A.
Part 2
Your Gift: How much do you “give away” for free?
- How to not get taken advantage of by free performances.
- The art of knowing when and when not to work pro bono
How to obtain your contacts for bookings.
- The Sacred Lists
- The importance of Social Media and the dos and dont’s.
Longevity in the business
- Setting your self apart.
- Packaging a show,
- Options for the buyer etc.
Q and A
Part 3
Contracts and Deposits
- The importance of deposits for your gig.
- Different types of contracts: Performance contracts (Artist /Buyers and Management/Artist)
Q. and A.
Funny stories along the way.
Casting New Lives is an organization promoting artists and events throughout the USA. We are entertainment management, booking agents, publicists, producers and promoters. We have worked with some of the greatest talents in our business; The Manhattan Transfer, Amy Grant, Vince Gill, Gordon Goodwin’s Big Phat Band, Tom Jones, Kenny Rogers, Maynard Ferguson, Arturo Sandoval, just to name a few. Casting New Lives is “one stop shopping” for all career enhancement needs. Our mission is to further cultivate the entertainment field with both new and established talent that would reflect longevity in our clients’ career. We have recently relocated to the Greater Dallas area, but our entertainment “roots” are in Southern California.
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